The development and assessment of mass media campaigns: The work of the Advertising Research Unit: Part III—Some important issues
- 1 January 1987
- journal article
- research article
- Published by Taylor & Francis in Journal of the Institute of Health Education
- Vol. 25 (4) , 125-131
- https://doi.org/10.1080/03073289.1987.10805642
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- Can evaluation be cost effective or even effective?Health Education Research, 1986
- Marketing as ExchangeJournal of Marketing, 1975