Classical Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context
- 1 December 1987
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 14 (3) , 334-349
- https://doi.org/10.1086/209117
Abstract
We conducted four experiments to test various properties of classical conditioning in an advertising/consumer behavior context. Experiment 1 demonstrKeywords
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