White Backlash to Negro Ads: Fact or Fantasy?
- 1 June 1972
- journal article
- Published by SAGE Publications in Journalism Quarterly
- Vol. 49 (2) , 258-262
- https://doi.org/10.1177/107769907204900205
Abstract
Five of six ads containing Negro models produced no significant differences in the product's acceptability; but the sixth suggests there may be by the ad's setting.Keywords
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