Purchasing Agents' Perceptions of Industrial Buying Center Influence: A Situational Approach
- 1 January 1984
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 48 (4) , 75
- https://doi.org/10.2307/1251512
Abstract
Industrial purchasing decisions typically are influenced by several organizational members referred to as the buying center. Although there has been some resear...Keywords
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