The role of internal reference prices in consumers’ willingness to pay judgments: Thaler’s Beer Pricing Task revisited
- 1 February 2001
- journal article
- Published by Elsevier in Acta Psychologica
- Vol. 106 (3) , 265-283
- https://doi.org/10.1016/s0001-6918(00)00053-6
Abstract
No abstract availableKeywords
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