Reward and punishment associated with the same goal response: A factor in the learning of motives.

• 1 September 1963
• journal article
• review article
• Published by American Psychological Association (APA) in Psychological Bulletin
• Vol. 60  (5) , 441-451
• https://doi.org/10.1037/h0045000

Abstract

Keywords

• MOTIVATION
• PUNISHMENT
• REINFORCEMENT (PSYCHOLOGY)
• REVIEW