Deception by Implication: An Experimental Investigation
- 1 March 1988
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 14 (4) , 483-494
- https://doi.org/10.1086/209130
Abstract
A computer-based measurement procedure was developed to assess the deceptive effects of advertising claims. The study investigated various message foKeywords
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