Abstract
The study investigated social evaluations of suicidal behavior as a function of sex. A 2 × 2 × 2 factorial design was used with the following factors: sex of S, sex of concept, suicidal behavior of concept (suicide, attempted suicide). 202 evening school college students rated the concepts on evaluative, potency, activity, and masculinity semantic differential scales. Results support the hypothesis that suicide is considered more masculine than attempted suicide and partially support the hypothesis that suicide is considered more potent than attempted suicide.

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