Matching Global Strategies with National Responses
- 1 February 1992
- journal article
- review article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 13 (2) , 8-12
- https://doi.org/10.1108/eb039474
Abstract
3M has had an enviable track record in selling and distributing an array of products to overseas markets. The company has crafted a well‐established strategy that has proven successful over the past 40 years. Here's how the St. Paul powerhouse does it.Keywords
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