Consumer Acquisition Patterns for Durable Goods: Australian Evidence

• 1 March 1982
• journal article
• Published by Oxford University Press (OUP) in Journal of Consumer Research
• Vol. 8  (4) , 456-460
• https://doi.org/10.1086/208887

Abstract

Keywords

• JOURNAL
• AUSTRALIAN
• MAR
• CLARKE
• ACQUISITION PATTERNS
• GEOFFREY
• YVONNE
• SOUTAR
• CONSUMER ACQUISITION
• PATTERNS FOR DURABLE