The Effect of Reprimanding Transgressions on Subsequent Helping Behavior: Two Field Experiments

Abstract
The relationship between reprimanding individuals for naturally occurring transgressions and their later helping behavior was investigated in two experiments. Admonishing individuals for touching art objects in violation of museum rules or feeding "unauthorized" food to animals in a zoo, increased the likelihood that they would subsequently help a confederate pick up dropped items. Individuals were also more helpful after a severe, rather than a mild reprimand.

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