Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude Toward Advertising in General
- 1 March 1993
- journal article
- research article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 19 (4) , 626-636
- https://doi.org/10.1086/209327
Abstract
Examining the cross-national applicability of consumer behavior constructs and models is becoming increasingly more important. In this study, proceduThis publication has 5 references indexed in Scilit:
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