Effects of Gain-Loss Frames in Negotiation: Loss Aversion, Mismatching, and Frame Adoption
- 31 October 1994
- journal article
- Published by Elsevier in Organizational Behavior and Human Decision Processes
- Vol. 60 (1) , 90-107
- https://doi.org/10.1006/obhd.1994.1076
Abstract
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