Defining and Estimating a Trading Area
- 1 July 1964
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 28 (3) , 34
- https://doi.org/10.2307/1249154
Abstract
What are the conceptual properties of a trading area? What is the definition of the term? What testable propositions are currently available to validate its pro...This publication has 0 references indexed in Scilit: