Optimal Control Problems in Advertising
- 1 January 1974
- book chapter
- Published by Springer Nature
Abstract
No abstract availableKeywords
This publication has 7 references indexed in Scilit:
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- Optimal Advertising ExpenditureManagement Science, 1971
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- Optimal Advertising Policy under Dynamic ConditionsEconomica, 1962
- The Economics of InformationJournal of Political Economy, 1961
- Imperfect Markets through Lack of KnowledgeThe Quarterly Journal of Economics, 1960
- An Operations-Research Study of Sales Response to AdvertisingOperations Research, 1957