What is Consumer Research?

• 1 June 1987
• journal article
• Published by Oxford University Press (OUP) in Journal of Consumer Research
• Vol. 14  (1) , 128-132
• https://doi.org/10.1086/209099

Abstract

Keywords

• CONSUMER RESEARCH
• VOLUME
• HTTPS
• MORRIS
• PAGES
• JUNE
• HOLBROOK
• JOURNAL OF CONSUMER
• DOI.ORG/10.1086/209099