Sales/Marketing Management Teaching Tool
- 1 December 1984
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 6 (3) , 21-24
- https://doi.org/10.1177/027347538400600305
Abstract
A simple yet effective tool is offered which teaches the student the power of matrix analysis of marketing information. Hidden problems and/or strengths are revealed by combining company data in matrix form. An example which can be given to the student for individual or group analysis is included.Keywords
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