Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions
- 1 June 1982
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 9 (1) , 38-46
- https://doi.org/10.1086/208894
Abstract
Warranty quality, warrantor reputation, and price were manipulated in five separate experiments that were designed to examine the effects of these exKeywords
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