Familiarity and Its Impact on Consumer Decision Biases and Heuristics

• 1 September 1981
• journal article
• Published by Oxford University Press (OUP) in Journal of Consumer Research
• Vol. 8  (2) , 223-230
• https://doi.org/10.1086/208859

Abstract

Keywords

• CONSUMER DECISION
• DECISION BIASES
• PRODUCT DIMENSIONS
• DECISION TIME
• NONFUNCTIONAL PRODUCT
• CATEGORY BREADTH
• INTERESTING DIFFERENCES
• FAMILIARITY LEVELS
• DIFFERENT FAMILIARITY