Successful strategies—The story of Singapore Airlines (SIA)

• 1 October 1984
• journal article
• Published by Elsevier in Long Range Planning
• Vol. 17  (5) , 17-22
• https://doi.org/10.1016/0024-6301(84)90032-3

Abstract

Keywords

• SUCCESSFUL STRATEGIES
• SIA
• STORY OF SINGAPORE AIRLINES