The role of arousal in the creation and control of the halo effect in attitude models
- 1 May 1996
- journal article
- research article
- Published by Wiley in Psychology & Marketing
- Vol. 13 (3) , 235-264
- https://doi.org/10.1002/(sici)1520-6793(199605)13:3<235::aid-mar1>3.0.co;2-d
Abstract
No abstract availableKeywords
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