DIFFERENT PERCEPTIONS OF JAPANESE MARKETING
- 1 March 1985
- journal article
- Published by Emerald Publishing in International Marketing Review
- Vol. 2 (3) , 31-38
- https://doi.org/10.1108/eb008281
Abstract
Japanese and American marketing executives have different perceptions of Japanese marketing approaches, concepts and strategies. Differences in perceptions of Japanese market protection, superpower status, government assistance, Westernisation, competition, organisation, consumers and decisions are investigated.Keywords
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