The great society as a rhetorical proposition

1 December 1979

journal article
research article
Published by Taylor & Francis in Quarterly Journal of Speech

Vol. 65 (4) , 364-378
https://doi.org/10.1080/00335637909383488

Abstract

The Great Society programs of President Lyndon Johnson reflected commitment to the quality of life, the idea of affirmative action, and government's role as stimulus and guarantor of social change. Obstacles to adopting the programs were overcome by employing conservative themes, claiming a moral imperative to act, and distinguishing the Great Society from older programs.

Keywords

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