Trends in Total Advertising Expenditure In 10 Countries, 1970–1983: America, Australasia and the Far East
- 1 January 1985
- journal article
- research article
- Published by Taylor & Francis in International Journal of Advertising
- Vol. 4 (2) , 173-184
- https://doi.org/10.1080/02650487.1985.11105059
Abstract
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