An Empirical Test of the Fishbein Behavioral Intention Model

• 1 March 1975
• journal article
• Published by Oxford University Press (OUP) in Journal of Consumer Research
• Vol. 1  (4) , 39-48
• https://doi.org/10.1086/208606

Abstract

Keywords

• ADVERTISED
• EMPIRICAL TEST
• MODEL
• THEORETICAL
• BEHAVIORAL
• TOOTHPASTE
• ANTECEDENTS
• HOUSEWIVES
• NATIONALLY
• FISHBEIN