Loyalty to supermarkets
- 1 January 1995
- journal article
- Published by Taylor & Francis in The International Review of Retail, Distribution and Consumer Research
- Vol. 5 (1) , 99-109
- https://doi.org/10.1080/09593969500000006
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
- Shopping trip behavior: An empirical investigationMarketing Letters, 1989
- AN INDEX FOR THE MEASUREMENT OF CONSUMER LOYALTY*Decision Sciences, 1971
- Correlates of Brand Loyalty: Some Positive ResultsJournal of Marketing Research, 1970
- Consumer's Purchase Decision Process: Stochastic ModelsJournal of Marketing Research, 1969
- Dimensions of Supermarket Choice PatternsJournal of Marketing Research, 1968
- The Supermarket Battle for Store LoyaltyJournal of Marketing, 1961