Sex differences in preferences for ideal female body shape

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Abstract
The investigator aimed to replicate on an African sample Fallon and Rozin's (1985); Huon, Morris, and Brown's (1990); and Tiggemann and Pennington's (1990) findings of sex differences in female body preferences. Males and females were asked to identify their ideal female body shape and the one they believed men and women in general would prefer. A simple analysis of variance and t test demonstrated a discrepancy between women's actual and preferred body sizes, while the males knew the females' preferred size. These findings support the previous studies. The female undergraduates' and adult women's consistently negative evaluations of their own body compared with their ideal or preferred body are explored and found to result from being subjected to implicit pressures toward thinness not suffered by their male counterparts. Recommendations for future research are made.

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