Perception of Methods of Contraception: A Semantic Differential Study

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Abstract
Summary A psychological measurement technique, the semantic differential, is used as a measure of the perceptions of contraceptive methods among 172 sexually experienced undergraduates. This technique enables the calculation of an acceptability score based on subjectively defined attributes. Factor analysis of the ratings identifies seven major dimensions, which have to do with effectiveness, discretion, pleasure, legality, permanence, harmfulness, and cost. A sex difference is found in that comfort and mood factors are more salient to females than to males.

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