Multivariate Analysis for Marketing Research: An Evaluation

• 1 January 1966
• journal article
• Published by JSTOR in Journal of the Royal Statistical Society Series C: Applied Statistics
• Vol. 15  (3) , 157
• https://doi.org/10.2307/2985298

Abstract

Keywords

• EVALUATION
• ANALYSIS FOR MARKETING RESEARCH
• MULTIVARIATE ANALYSIS FOR MARKETING