Abstract
The interpretation of professionalism is in need of new criteria, particularly as these pertain to planning. To properly understand his role as a professional, the planner must first identify the object of his interest and then clarify his purpose with respect to it. It is suggested that the planner's appropriate object is the human community in its physical setting and that his proper purpose is to serve the public interest with dedicated and concerted effort. The success of planning will depend upon the clarity with which planners see the profession's unique obligations.

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