Segmenting Financial Services Markets for Customer Relationships: A Portfolio-Based Approach
- 1 July 1998
- journal article
- research article
- Published by Taylor & Francis in The Service Industries Journal
- Vol. 18 (3) , 38-54
- https://doi.org/10.1080/02642069800000031
Abstract
(1998). Segmenting Financial Services Markets for Customer Relationships: A Portfolio-Based Approach. The Service Industries Journal: Vol. 18, No. 3, pp. 38-54.Keywords
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