Get linked or get lost: marketing strategy for the Internet
- 1 September 1997
- journal article
- Published by Emerald Publishing in Internet Research
- Vol. 7 (3) , 161-169
- https://doi.org/10.1108/10662249710171805
Abstract
Develops detailed marketing strategy recommendations for online commerce based on the general popularity of the Internet, the unique nature of doing business there, and how its attributes may be utilized for a successful marketing presence.Keywords
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