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Early Warning Indicators of Business Failure
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Early Warning Indicators of Business Failure
Early Warning Indicators of Business Failure
SS
Subhash Sharma
Subhash Sharma
VM
Vijay Mahajan
Vijay Mahajan
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1 January 1980
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 44
(4)
,
80
https://doi.org/10.2307/1251234
Abstract
Only recently have academicians and practitioners realized the importance of a systematic analysis of business failures. The authors develop a failure process m...
Keywords
BUSINESS FAILURE
EARLY WARNING INDICATORS
INDICATORS OF BUSINESS
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