Reengineering the New Product Introduction Process
- 12 November 1992
- journal article
- website
- Published by Institute of Electrical and Electronics Engineers (IEEE) in AT&T Technical Journal
- Vol. 71 (6) , 12-19
- https://doi.org/10.1002/j.1538-7305.1992.tb00510.x
Abstract
The goal of new product introduction (NPI) is to create new offerings that satisfy customer needs. Achieving timeliness, performance, and price that delight the customer, at a cost that ensures profitability for the suppliers, is the measure of its s...Keywords
This publication has 1 reference indexed in Scilit:
- Competing Against TimeResearch-Technology Management, 1990