Positioning a Province Using Travel Research
- 1 January 1982
- journal article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 20 (3) , 2-6
- https://doi.org/10.1177/004728758202000301
Abstract
What benefits does Nova Scotia give its visitors that the visitors perceive to be important and unique? How should Nova Scotia be positioned in the minds of members of its largest market segment? A benefit-matching model and positioning strategy are used to answer these questions. The discussion is illustrated with examples of positioning strategies for Canada, Belgium, South Carolina, and Nova Scotia.Keywords
This publication has 2 references indexed in Scilit:
- American Visitors to Canada: A Study in Market SegmentationJournal of Travel Research, 1978
- Traveler Evoked, Inept, and Inert Sets of Vacation DestinationsJournal of Travel Research, 1977