Traditional male sexual socialization is based on assumptions and cognitions which are antithetical to adult intimate relationships. The double standard scenario, initial sexual experiencies, the way of talking about sex with peers, cognitions around automatic and autonomous functioning, the criterion of perfect performance, orgasm-orientation, and emotional separateness from females are strongly over learned and reinforced in the young male subculture. A cognitive-behavioral strategy is used to increase intimacy among couples as well as males without partners. The focus is on increasing comfort, self-disclosure, and increasing the range of emotional and sexual expression.