ESSCA: A Multidimensional Analysis Tool for Marketing Research

• 1 January 1988
• journal article
• Published by Springer Nature in Journal of the Academy of Marketing Science
• Vol. 16  (1) , 36-46
• https://doi.org/10.1177/009207038801600104

Abstract

Keywords

• MULTIDIMENSIONAL ANALYSIS TOOL
• ESSCA
• MARKETING RESEARCH