Psychological Factors in Predicting Product Choice
Open Access
- 1 April 1962
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 26 (2) , 34-40
- https://doi.org/10.1177/002224296202600207
Abstract
Although many research studies have identified different product images, very few have identified the consumer personalities attracted to different product images. The author of the present study attempts to find consumer personality differences among owners of convertible, compact, and standard cars.Keywords
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