The Effect of Attribute Variation on Consumer Choice Consistency

• 1 January 1999
• journal article
• Published by Springer Nature in Marketing Letters
• Vol. 10  (2) , 139-147
• https://doi.org/10.1023/a:1008088930464

Abstract

Keywords

• FUNCTION
• VARIANCE
• ATTRIBUTE
• PRICE LEVEL
• SHIFTS
• LEVEL DIFFERENCES
• CHOICE CONSISTENCY