Individual differences in reported visual imagery and memory performance*

Abstract
High school students [70] completed the Vividness of Visual Imagery Questionnaire (VVIQ). Two mo. later, the 16 highest scores (low visualizers) and the 16 lowest scores (high visualizers) took part in a memory experiment involving abstract words, concrete words and pictures. Analyses of variance showed that high visualizers were superior to low visualizers on all 3 kinds of item in short-term recall, whereas they were only superior on the concrete words and pictures in long-term recall. Both groups performed equally well on a subsequent recognition test. The validity of the VVIQ was supported.

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