Differences Between the Levels of Spot and Network Television Advertising Rates

• 1 January 1979
• journal article
• Published by University of Chicago Press in The Journal of Business
• Vol. 52  (4) , 549
• https://doi.org/10.1086/296063

Abstract

Keywords

• NETWORK TELEVISION ADVERTISING
• LEVELS OF SPOT
• SPOT AND NETWORK
• TELEVISION ADVERTISING RATES