Implementing a Pluralistic Approach to Evaluation in Health Education

Abstract
This article reflects upon why a pluralistic evaluation approach was adopted by the research team concerned with the evaluation of a regional alcohol education programme. The article describes why such an approach was adopted and then discusses some of the advantages and disadvantages that have been encountered. It is argued that such an approach enables an evaluation team to map and contextualise the differential accounts about progress and blockages which tend to be generated by such programmes.

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