Colors and mood-tones.
- 1 October 1957
- journal article
- research article
- Published by American Psychological Association (APA) in Journal of Applied Psychology
- Vol. 41 (5) , 279-283
- https://doi.org/10.1037/h0041425
Abstract
"Neuropsychiatric patients . . . nursing assistants . . . and students . . . were presented with eight stimulus colors and a list of eleven moods and asked to pick a color to go with each of the moods. . . . For nine . . . mood-tones, . . . significant differences (were found) . . . socioecomonic differences appeared to be more important . . . than . . . either mental health ... or ... geographical . . . (differences) .... Certain colors were found to have about the same affective meaning for all groups. In other instances there were sharp group differences in the extent to which they associated a given color with a certain mood-tone.Keywords
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