Content analysis of drug-detailing by pharmaceutical representatives
- 1 May 1977
- journal article
- Published by Wiley in Medical Education
- Vol. 11 (3) , 210-215
- https://doi.org/10.1111/j.1365-2923.1977.tb00595.x
Abstract
No abstract availableKeywords
This publication has 7 references indexed in Scilit:
- Factors Influencing Drug Prescribing — Inquiry into Research StrategyDrug Intelligence & Clinical Pharmacy, 1976
- Review of literature on the factors affecting drug prescribingSocial Science & Medicine (1967), 1975
- The Role of Prescriptions in TherapyMedical Care, 1975
- The quality of drug advertisements in two finish medical journals. A comparison between psychotropic and other drug advertisementsSocial Science & Medicine (1967), 1973
- Physician's orientation toward the legitimacy of drug use and their preferred source of new drug informationSocial Science & Medicine (1967), 1972
- Doctor's Choice: The Physician and His Sources of Information about DrugsJournal of Marketing Research, 1966
- Communication and Opinion Formation in a Medical Community: The Significance of The Detail Man.The Academy of Management Journal, 1965