Organizational buying behavior: Hypotheses and directions

• 31 December 1977
• journal article
• Published by Elsevier in Industrial Marketing Management
• Vol. 6  (1) , 53-60
• https://doi.org/10.1016/0019-8501(77)90034-7

Abstract

Keywords

• BEHAVIOR
• AMERICAN
• BUYING
• WORKSHOP
• SEE
• BUYER
• RECOMMENDED
• REPRINTED
• BONOMA
• ZALTMAN