Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell
Open Access
- 1 March 1998
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 24 (4) , 434-446
- https://doi.org/10.1086/209519
Abstract
This article focuses on the bundling of products with promised contributions to charity. Two lab experiments and one field study are conducted that cKeywords
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