Theoretical Concepts that are Applicable to the Analysis of Ethnocentrism

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Abstract
When people come into contact with individuals from other cultures, they observe differences in dress, customs, behavior patterns, language, and more. Most people react to such differences “ethnocentrically,” that is, they use their own ethnic group (an in-group) as the standard and judge others favorably if they are like in-group members and unfavorably if they are not. This human tendency is so widespread that we must do something about it if we are to get along with people from other cultures. In this chapter, we will discuss theoretical ideas that help us reduce ethnocentrism. Getting along means being effective in our interactions with others. If we must negotiate with people from another culture, either as tourists or ...

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