An exploratory technique for measuring fertility norms

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Abstract
In an attempt to remedy inherent weaknesses in traditional methods of fertility norm measurement, the evaluative dimension of the semantic differential is used to measure such norms among college women at 2 Southern [USA] universities. The instrument was designed to gauge the covert evaluative response elicited in people who observe behaviors relevant to norms which they have internalized. Variations in evaluations of hypothetical couples representing the parities 0-7 are associated with the race, religious preference, religiosity and future work orientations of respondents. The significance of differences in the relative configurations of norms is determined by a special model of analysis of variance, and the subgroups are compared with respect to the intensity of the norms they hold.

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