Rational and Adaptive Performance Expectations in a Customer Satisfaction Framework
- 1 March 1995
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 21 (4) , 695-707
- https://doi.org/10.1086/209428
Abstract
This article develops and tests alternative models of market-level expectations, perceived product performance, and customer satisfaction. Market perKeywords
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