The Impact of Communication Context and Persuader Gender on Persuasive Message Selection

• 1 April 1984
• journal article
• research article
• Published by Taylor & Francis in Women's Studies in Communication
• Vol. 7  (1) , 1-12
• https://doi.org/10.1080/07491409.1984.11089658

Abstract

Keywords

• COMMUNICATION CONTEXT
• PERSUASIVE MESSAGE
• MESSAGE SELECTION
• PERSUADER GENDER
• IMPACT OF COMMUNICATION